Stephanie Drenka

 

WORK HISTORY

2015 – Current

Strategic Optimization Manager

rewardStyle

Develop and lead Strategic Optimization Services team to provide on-demand, data-driven website support and strategy for top-tier digital style influencers. Create processes, resources, and best practices to improve search engine ranking as well as increase traffic and sales conversions. Oversee development of pre-optimized WordPress themes, custom designs, and manage migration of websites to new hosting environments. Work with existing influencer websites to troubleshoot and resolve client inquiries. Build tailored Google Analytics reports in Keynote with recommendations for improvement and ongoing strategy. Prepare and present educational content for blog posts, webinars, workshops, and conferences. Author business requirement documents (BRD), working closely with engineering and product teams to ensure alignment of product roadmap with market needs.

2012 – 2015

Internet Marketing Manager

i5 web works

Executed online marketing including PPC, SEO, social media, public relations, email marketing, content creation, web analytics, web design, testing, and optimization for more than 30 clients. Responsibilities included growing qualified website traffic, identifying and defining digital content to support customer needs, and increasing KPI conversions. Administered and optimized social media advertising campaigns. Created search engine optimized content pages and blog posts for clients’ websites. Trained colleagues in HTML and WordPress fundamentals to increase team productivity.

2010 – 2012

Licensing Coordinator

Bioworld Merchandising

Managed brand integrity, design process, and daily activities of licensing agreements for more than 20 clients such as London Fog, Dickies, Activision, Disney, Sanrio, and more. Designed company profile and customized proposals for new business development efforts. Created ad-hoc promotional material and marketing presentations to support sales and account executives. Generated placement reports, sales projections, and individualized marketing plans for clients. Oversaw all stages of development by working closely with design and production team ensuring that all product/packaging requirements were met.

2008 – 2009

Contracts & PR Coordinator

Bradford Licensing

Negotiated deal terms, drafted, and facilitated execution of license agreements. Managed company brand positioning, advertising, and public relations strategies. Wrote and distributed press releases using Cision Media database and Vocus software. Oversaw redevelopment of company website and acted as webmaster. Implemented SEO techniques bringing company website to page one of Google, Yahoo, MSN, and AOL search engine results for targeted keywords including “brand licensing”

2006 – 2008

Marketing Assistant

DePaul University, Career Center

Developed collateral materials and marketing campaigns representing the DePaul University Career Center, Alumni Sharing Knowledge volunteer network, and Financial Fitness program. Wrote and edited copy for monthly e-newsletters, designed in HTML, and distributed through Constant Contact and phpList. Planned, designed, and developed student-run blog with focus on finance, career, and academic issues.

2005 – 2007

Sales & Marketing Intern

American Airlines

Increased American Airlines brand awareness through promotion of student discounts, AAVacations, and AAdvantage loyalty program to DePaul student body.

EDUCATION

2004-2008

Communications

DePaul University

President of Asian Cultural Exchange. Historian/Webmaster of Korean Student Organization. Minors in Women’s and Gender Studies and Asian American Studies.

SKILLS

HTML5

CSS3

WordPress

Photoshop

Google Analytics

Search Engine Optimization

TESTIMONIALS

Meagan PaparellaAccount Manager / rewardStyle

It is rare to come across standout talent like Stephanie Drenka.
I had the privilege and honor to work directly with Stephanie at rewardStyle, where we collaborated on countless projects.

Stephanie is a dynamic leader, innovator, and eminent digital mastermind. She brings together a rare set of skills and experience that span some of the most challenging projects in the digital marketing space. From website development, content creation, SEO optimization, Google Analytics reporting, to display advertising, and her ability to seamlessly migrate top-tier influencer’s sites from Blogger to WordPress– Stephanie’s strategic insight and support has had a direct, measurable impact on all 14,000 influencers within the rewardStyle platform.

In addition to her outstanding work experience, Stephanie’s social conscience, compassion for others, and constant willingness to help is unmatched. When she has a concern, she speaks her mind clearly and directly, giving voice to what others may feel but cannot or will not say.

Stephanie is an invaluable asset to any company and will be successful in every enterprise she undertakes. I highly recommend her without reservation.

Carita WeaverCo-Founder, i5 web works

Stephanie is very bright and talented, with a commitment to customer service and a strong desire to stay abreast of changes in the industry. When she worked for us, she provided excellent work in social media, and built great websites for us using the WordPress platform. I highly recommend Stephanie – she’s professional, dependable and dedicated.

Neil PlattDirector of Global Licensing, Bradford Licensing

Stephanie is a tremendously insightful person who has the innate ability to work through complex situations seamlessly and creatively. The combination of her work ethic, infectious personality and pure desire to achieve makes her truly shine in anything she sets out to accomplish. A multi -talented individual both analytically as well as poetically not to mention a team player, Stephanie is a wonderful person not only to work with, but to know as well.

April GravesBrand, Marketing, & Ecommerce Manager, Bioworld Merchandising

Stephanie is an absolute pleasure to work with. Her can-do attitude and sincere passion for social marketing provides a reassuring voice of confidence. I would highly recommend Stephanie based on her uncompromisable work ethics, boundless energy and clever copy writing skills.