My husband Holden and I have always made a great team. We met while working together on a project and never really stopped. With his insane illustration and design skills, he always helps me with logos or branding for clients. He also takes some of my blog photos so I can be in them. I’ve helped him in return with website design and social media advice.
Despite years of working with/for each other, we have always wanted to figure out a way to combine our talents/interests into one business venture.
We are so excited to launch Aimless Roots, a lifestyle brand inspired by our travels together and merging my photography with his artwork/design. We bought this domain two years ago, but were too busy or distracted to do anything with it.
Even now, we don’t necessarily have any lofty plans or expectations for the site. It’s more of an outlet for us and experimentation of sorts. This whole year for me is testing a hypothesis… what could happen if you invest as much in yourself as you do others? We don’t have kids or a mortgage, so why not take a few risks while we have the time?
If nothing else, Aimless Roots is a great way for us to exercise our skills and spend time together doing what we love– creating and traveling. And a fantastic excuse for me to take more photos of my handsome hubby.