IVY PARK, a new activewear brand co-founded by Beyoncé, is now available at Topshop and Nordstrom. (And I now have one more reason to get to the gym!) The new collection is designed to support women of all shapes and sizes with effortlessly cool pieces cut from high-performance technical fabrics.
Back when this line was first announced, my friend sent me a screenshot of a Facebook discussion where a fitness blogger we followed was making fun of “curvy” girls trying to fit into the clothing. It was incredibly disheartening, and it gave me flashbacks of an unhealthy time in my life when I didn’t have the self-esteem to fight insecurities about my weight. The worst part about this commentary was that it goes completely against Beyoncé’s mission statement:
My goal with IVY PARK is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts, and bodies. I know when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel that same way.
I love everything about Beyoncé, and if this new activewear line empowers women in the same way that its creator does, then I am sold. It also doesn’t hurt that the collection looks amazing, and I want all the things. Trying to show some restraint, so here are just a few of my favorite items now available:
Which pieces will you be adding to your workout wardrobe?? If you’ll now please excuse me while I crank up “Run the World” and dance around my living room imagining that I’m wearing Ivy Park leggings.