IVY PARK, a new activewear brand co-founded by Beyoncé, is now available at Topshop and Nordstrom. (And I now have one more reason to get to the gym!) The new collection is designed to support women of all shapes and sizes with effortlessly cool pieces cut from high-performance technical fabrics.
Back when this line was first announced, my friend sent me a screenshot of a Facebook discussion where a fitness blogger we followed was making fun of “curvy” girls trying to fit into the clothing. It was incredibly disheartening, and it gave me flashbacks of an unhealthy time in my life when I didn’t have the self-esteem to fight insecurities about my weight. The worst part about this commentary was that it goes completely against Beyoncé’s mission statement:
My goal with IVY PARK is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts, and bodies. I know when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel that same way.
I love everything about Beyoncé, and if this new activewear line empowers women in the same way that its creator does, then I am sold. It also doesn’t hurt that the collection looks amazing, and I want all the things. Trying to show some restraint, so here are just a few of my favorite items now available:
Which pieces will you be adding to your workout wardrobe?? If you’ll now please excuse me while I crank up “Run the World” and dance around my living room imagining that I’m wearing Ivy Park leggings.
Love those b+w color block leggings and bomber jacket!! Looking forward to visiting Nordstrom to try on some pieces…workout/shopping trip soon?????
Ooh that sounds good!! I ordered the logo leggings, but need to try on the tops!!
Omg! Thank you so much for sharing! I had no clue it was going to be this affordable. Normally when celebs come out with stuff it is ridiculously expensive *side eyes Kanye*. My plus size ass is about to get cute(r) with this line!!
I know!! Some of the items are much more affordable than I’ve paid for workout wear before– so excited. Wish they had more sizes in stock -.-
love this so much! the prices were great and I was able to score one item that I really wanted.
I am so excited to get the items I ordered. kaia photoshoot with our ivy park gear?!?
yes!!!!!! cannot wait to show off my new leggings.
Oh so fun!! I love the pop over sleeveless tunics!! Great items to wear from gym to errands… 🙂
xx
L&W
I was eyeing those, too!! Waiting to try on my friend’s to see what size I need to order. Love how minimal everything is. Hope you girls are doing well and recovered from conference. Come back and visit soon!!